— PROJECT NAME

Sacred Grounds Gaming – The Colonist's Guide to Aularia, The Merchant's Guide to Aularia, The Fae of Aularia, Vaniiri of Aularia, City Elves of Aularia, Bara'kaa of Aularia, Wild Elves of Aularia

— ROLE

Creative direction, copy, branding

— DATE

2014-2019

Continuing with developing a voice around the brand’s tone of “adventure and discovery”, I directed a team of contracted writers, artists, and QA testers in development of a 273-page digital rulebook, The Colonist’s Guide to Aularia, managing the lifecycle from inception, to foundational docs, to final product.

From there, I continued with the 143-page Merchant’s Guide to Aularia in response to customer data showing strong interest. Beyond that, I wrote and managed creation of several supplemental “lore” packets that helped further define the game’s brand. I managed these products at all stages of the creative pipeline, sought out and contracted artists, and managed edits to the rulebook until the IP sale in 2019.

— PROJECT NAME

Sacred Grounds Gaming – Live events

— ROLE

Creative direction, copy, branding

— DATE

2014-2019

From 2014 to 2019, Sacred Grounds produced 50 high-quality live experiences at a near-monthly pace. These weekend events transformed campgrounds into immersive experiences for customers over the course of a weekend, where they could engage in a number of activities while playing as a character they developed using our rulebook and supplemental lore. As creative director, my job was to ensure that every event was packed with activities, were cohesive, stayed true to the brand’s vision, created emotional resonance, and had a satisfying conclusion. I managed writers and storytellers, led writer’s rooms, and vetted ideas through the lens of the vision I sought to uphold. Sacred Grounds continued to grow in customer count at live events through the IP sale in 2019.

— PROJECT NAME

Sacred Grounds Gaming – Convention events

— ROLE

Creative direction, copy, branding, stakeholder collaboration

— DATE

2014-2019

Another aspect of the Sacred Grounds Gaming business was running events at conventions, either as a means to funnel customers to our other products or drive convention attendance. Some of our key events included “The Supernal Gardens”, “Shadows Over Landriga Bay”, and “BREACH! An Arrowverse Experience”. I performed many of the same creative functions for these events, with the addition of having to step outside our typical brand to be good stewards of other existing brands, as well as collaborate with convention and IP stakeholders.

— PROJECT NAME

Sacred Grounds Gaming – Intellectual property sale

— ROLE

Stakeholder discussion, IP handover liaison

— DATE

2019

In 2019, Sacred Grounds Gaming was approached by Salt and Pepper Gaming for an IP sale, which I and my co-founder accepted. I managed handover of the intellectual property to the other company, including the archive of writing, in-house programs, and assets we had built up over the past 5 years.